Demi’s came to us as a much-loved local restaurant with under 1,000 Instagram followers and a story that wasn’t getting out. Today they’re one of the most recognisable independent Nigerian restaurants on UK social, built on a content engine we strategise, shoot and run end-to-end.
The challenge
Turn a great restaurant into a content brand. That meant building a real strategy across social, video, photography, blog and paid — and producing content consistent enough to scale reach, drive bookings and create the kind of moments that get picked up by larger creators.
Our approach
We work as their in-house content team. We run social media management end-to-end, plan and shoot monthly photography and videography, cover events and supper clubs in-house, write and SEO their blog, and produce ad creative for campaigns when they launch new menus or seasonal pushes. Standout collabs include the Streetvoxpops feature which crossed 10K+ views and pushed the brand into a much wider audience.
The outcome
We took the account from under 1K to where it is today in 2026, with consistent organic growth, multiple videos crossing 10K+ views, a steady stream of new diners discovering the restaurant through content, and a blog that quietly compounds into bookings.
In the press
Follow @demisrestaurant on InstagramGallery
A closer look.
